MIDO Tradeshow Booth (Case Study)
Client: Fakoshima
Product: Luxury Eyewear
Service: Trade show booth
Location: Milan, Italy
FAKOSHIMA is a notable eyewear brand based out of Moscow, Russia. Their products are inspired by cyber punk, computer games and Japanese animation and have very distinct silhouettes, fun colors, and are works of art all on their own.
I embraced the brand’s natural predilection for neon colors and an industrial-robotic aesthetic and pulled further inspiration from neo-conceptual artists such as Jenny Holzer and modernist Le Corbusier to create a cyber-punk dystopia for their MIDO Tradeshow Booth.
Inspiration Board
“The design of FAKOSHIMA eyewear is not just relevant – it is one step ahead of the present.”
Floor Plan & Reflected Ceiling Plan
The floorplan was designed to consist of all loose furniture and fixtures. The concept of having no walls was important so that people could enter the booth from all sides.
The loose fixtures also lend themselves to a quick installation, as well as limitless flexibility so that the booth could morph into whatever space the next tradeshow offers.
